Entertainment Holding Company

Don Crucifixto

Music. Film. Television. Capital. AfroTrapSoul™.

A modern entertainment holding company connecting African creativity with global business.

Enter the group Experience Rebirth

Operating divisions

Continents — Nigeria & United States

Tracks on Rebirth

Standard across all of it

The Company

Not an artist with a brand.
A company with an artist.

Don Crucifixto Global operates across eleven divisions — music, film, television, events, venture investments, talent management, publishing, brand partnerships, sport, technology and the Life Is Us Foundation.

The order it was built in is unusual and it shows in the structure. The businesses came first. The platform came second. The record came last — which is why the group owns what it makes instead of renting access to it.

See all eleven divisions

Don Crucifixto in a suede hat and cream knit with a diamond cross

The Group

Eleven arms, one standard

Each division is run to earn on its own terms — and to make the other ten more valuable.

01MusicRecording · Catalogue · LiveThe recorded catalogue and the live show — AfroTrapSoul™ as both an artistic position and a commercial asset.Enter →02FilmDevelopment · Production · IPOriginal African stories developed as ownable intellectual property, not as promotional content.Enter →03TelevisionFormats · Unscripted · DistributionOwned formats built around the group's own activity — beginning with DC Chronicles.Enter →04EventsFestivals · Tours · ExperiencesLive properties the group owns outright — from headline festival bills to the experiences that follow them.Enter →

05Venture InvestmentsCapital · Operating support · ExitsCapital placed into African creative and consumer businesses, with the group's distribution attached to it.Reviewing proposals

06Talent ManagementSigning · Development · Career strategyArtist management built by someone who ran companies before he ran a career.Enter →07PublishingSongwriting · Catalogue · SyncSongwriting and composition administered properly, so the writing keeps earning long after the release week.Enter →

08Brand PartnershipsEndorsement · Co-creation · CampaignsLong-form partnerships with brands that want to reach African audiences without borrowing someone else's voice to do it.Open for 2026–27

09SportsAthletes · Events · CultureWhere sport and African popular culture meet — athlete partnerships, sporting events and the audiences they share.First slate in build

10TechnologyImmersive · Distribution · ProductImmersive and digital product — the distance between an audience and the work, made shorter.Live at events

11FoundationLife Is Us · Dignity · YouthLife Is Us Foundation — the part of the group that is not required to return a profit.Enter →

Enter the group

The Defining Chapter

REBIRTH

The sound of a man who survived reinvention, loss, betrayal, ambition, cultural displacement and personal transformation — and chose to rise with clarity.

Release · September 4, 2026

Not a comeback. A return to self.

Fifteen tracks of AfroTrapSoul™ bringing together rhythm, testimony and global African identity — a body of work built to be lived, not merely heard.

Days

Hours

Minutes

Seconds

Join the Rebirth List Explore the Music

Featured Music

Records that travelled

Priority releases from the catalogue — each one a doorway into the world of AfroTrapSoul™.

1 Milli

featuring Spyro

A celebration of faith, aspiration and a prayer that travelled beyond the record.

Open release →

Romantica

with Wendy Shay

A bold Afro-pop connection built for chemistry, movement and global replay.

Open release →

Agba Baby

AfroTrapSoul™

Confidence, identity and unmistakable presence delivered through AfroTrapSoul™.

Open release →

View the full catalogue

In Market Now

Where the work is furthest along

Film and television in release, an owned festival property, a management roster and a foundation running year-round.

Studio monitors and a mixing desk during a Don Crucifixto session

Music

Recording · Catalogue · Live

The recorded catalogue and the live show — AfroTrapSoul™ as both an artistic position and a commercial asset.

Enter →

Film

Development · Production · IP

Original African stories developed as ownable intellectual property, not as promotional content.

Enter →

Landmark Beach mural photographed during a Don Crucifixto event day

Events

Festivals · Tours · Experiences

Live properties the group owns outright — from headline festival bills to the experiences that follow them.

Enter →

A densely hung Lagos art gallery, floor to ceiling with framed work

Venture Investments

Capital · Operating support · Exits

Capital placed into African creative and consumer businesses, with the group's distribution attached to it.

Enquire →

The Founder

Built in business.
Revealed through music.

Tumininu “Tumi” Joseph Oluyole, known professionally as Don Crucifixto, is a Nigerian-American artist, entrepreneur, cultural investor and legacy builder.

He spent years building enterprises and supporting communities before stepping fully into music as a personal calling — turning experience, resilience and identity into AfroTrapSoul™, a sound rooted in African rhythm and lived testimony.

Read the official biography