02
Film
Development · Production · IP
Original African stories developed as ownable intellectual property, not as promotional content.
Enter →The Group
Eleven arms.
One standard.
A modern entertainment holding company connecting African creativity with global business.
11
Operating divisions
2
Continents — Nigeria & United States
15
Tracks on Rebirth
1
Standard across all of it
The Premise
A holding company, built the long way round
Most artist companies grow outward from a hit record. This one grew outward from a balance sheet — which is why it holds eleven operating arms instead of a merchandise line.
01
Own the rights
Masters, formats, compositions and film IP are held inside the group wherever the deal allows it. Distribution can be rented. Ownership cannot.
02
Move as one company
A signing gets the studio, the visual team, the television slot and the live business on day one. The divisions are separate for accounting, not for effort.
03
Return it to the source
The catalogue funds the platform, the platform carries the stories, and the stories go back to the communities they came from. The Foundation is not a department. It is the point.
The Register
Every division, in order
Four carry pages of their own. The rest are read here and route straight to the desk that answers for them.
01MusicRecording · Catalogue · LiveThe recorded catalogue and the live show — AfroTrapSoul™ as both an artistic position and a commercial asset.Enter →02FilmDevelopment · Production · IPOriginal African stories developed as ownable intellectual property, not as promotional content.Enter →03TelevisionFormats · Unscripted · DistributionOwned formats built around the group's own activity — beginning with DC Chronicles.Enter →04EventsFestivals · Tours · ExperiencesLive properties the group owns outright — from headline festival bills to the experiences that follow them.Enter →
05Venture InvestmentsCapital · Operating support · ExitsCapital placed into African creative and consumer businesses, with the group's distribution attached to it.Reviewing proposals
06Talent ManagementSigning · Development · Career strategyArtist management built by someone who ran companies before he ran a career.Enter →07PublishingSongwriting · Catalogue · SyncSongwriting and composition administered properly, so the writing keeps earning long after the release week.Enter →08Brand PartnershipsEndorsement · Co-creation · CampaignsLong-form partnerships with brands that want to reach African audiences without borrowing someone else's voice to do it.Open for 2026–27
09SportsAthletes · Events · CultureWhere sport and African popular culture meet — athlete partnerships, sporting events and the audiences they share.First slate in build
10TechnologyImmersive · Distribution · ProductImmersive and digital product — the distance between an audience and the work, made shorter.Live at events
11FoundationLife Is Us · Dignity · YouthLife Is Us Foundation — the part of the group that is not required to return a profit.Enter →Go Deeper
Where the work is furthest along
04
Events
Festivals · Tours · Experiences
Live properties the group owns outright — from headline festival bills to the experiences that follow them.
Enter →
06
Talent Management
Signing · Development · Career strategy
Artist management built by someone who ran companies before he ran a career.
Enter →
11
Foundation
Life Is Us · Dignity · Youth
Life Is Us Foundation — the part of the group that is not required to return a profit.
Enter →“Legacy is not inherited. It is lived.”Don Crucifixto
Work With The Group
Bring us something worth building
Investment proposals, brand partnerships, distribution, licensing and co-production — one route in, routed to the division that owns it.