Press

Don Crucifixto is a Nigerian-American artist, entrepreneur, cultural investor and legacy builder, and the founder of Don Crucifixto Global — a modern entertainment holding company connecting African creativity with global business across eleven divisions. His sound, AfroTrapSoul™, is rooted in African rhythm and lived testimony. His album Rebirth arrives September 4, 2026.

Tumininu “Tumi” Joseph Oluyole, known professionally as Don Crucifixto, is a Nigerian-American artist, entrepreneur, cultural investor and legacy builder whose life bridges leadership, creativity and service.

After years of building enterprises and supporting communities, he stepped fully into music as a personal calling — turning experience, resilience and identity into AfroTrapSoul™, a sound rooted in African rhythm and lived testimony.

His releases include 1 Milli featuring Spyro, Romantica with Wendy Shay and Agba Baby. Don Crucifixto Global, the holding company he founded, operates across eleven divisions — music, film, television, events, venture investments, talent management, publishing, brand partnerships, sport, technology and the Life Is Us Foundation — with output including the film Wazobia Bar, the unscripted format DC Chronicles and the festival property Rodeo of the Black Cowboys.

Rebirth, released September 4, 2026, is his defining chapter — the sound of a man who survived reinvention, loss, betrayal, ambition, cultural displacement and personal transformation, and chose to rise with clarity.