Events & Experiences
Build the room.
Then fill it.
The group's live business runs in both directions — booking the artist onto other people's stages, and owning stages of its own.
Own
Festivals the group promotes itself
Book
Headline and festival appearances
Host
Brand and audience experience days
04 — Festivals · Tours · Experiences
Events
Live properties the group owns outright — from headline festival bills to the experiences that follow them.
Events runs the group's live business on both sides: booking Don Crucifixto onto other people's stages, and building stages of its own.
Rodeo of the Black Cowboys is the flagship — a bill assembled with Johnny Drille, Bayanni, Sean Dampte, Fola, Fave, Dream Catchers, JoeyBenks, Wetly and DJ Pretty Play. Alongside it sit the audience experiences: Landmark Beach takeovers, competition weekends and brand-hosted days out.
The Flagship
Rodeo of the Black Cowboys
An owned festival property — the group's answer to renting someone else's stage forever.
Rodeo is built on a simple piece of arithmetic: an artist paid to appear earns once, and a company that promotes the night earns from the ticket, the bar, the brand partner and the footage.
The confirmed bill runs across Afrobeats, alté and the live-band end of the scene — a lineup assembled to be worth the door on its own, with Don Crucifixto as one name on it rather than the whole reason for it.
Lineup as printed on the confirmed-lineup artwork. Dates, venue and on-sale are announced through the official channels.
Audience Experiences
The day out is the product
Competition winners are not sent a link. They are collected, taken somewhere, and filmed having a better day than the one they woke up to.
Landmark Beach takeovers, water park days, immersive VR, quad racing and archery — built as a full itinerary rather than a photo opportunity, and shot for DC Chronicles while it happens.
For a brand partner it is the rare thing that works in three places at once: a live activation, a television segment, and a season's worth of social footage from a single day's production.
On The Ground
What an event day looks like
Book · Promote · Partner
Put the group on your date
Performance booking, festival billing, venue partnership and brand-hosted experience days.